PRCA National Conference
Embracing Innovation in the PR Industry
As the pace of technological and social change accelerates, communications professionals are navigating increasingly complex challenges.
From the explosion of artificial intelligence tools to corporate responses to geopolitical events, PR Professionals are being tested in more ways than ever before.
How do modern communicators remain relevant in a world increasingly characterised by social change and rapidly advancing technology?
The conference will follow two over-riding themes:
1. Embracing innovation: Adopting digital technologies and innovations to enhance current ways of working
2. The changing PR landscape: Exploring trends, opportunities, and challenges within our industry at present
Wednesday 12 July
At 4pm the Climate Comms Group will host a panel session on “Panel discussion: Communicating Climate Change - Does the Future of Good Climate Communications Require New Regulation?” Group member Chris Pratt has pulled this together and will also launch our latest research results.
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